That why advertising is not about selling but making customers feel. And make them feel from inside. And you’re right buyers are looking for the message that speak to them. And the message which evokes the desire within. And this desire makes turns a looker into a buyer and a buyer into a repeat buyer.
But as I delve deeper into copywriting, the answer to question why people buy, boils down to two things. People buy to move closer to pleasure and away from pain. And if you’re a marketer you should know in which category your product comes. Is it providing pleasure or eliminating pain.
You can read this wonderful article to know more about this. My article was inspired by this article. Cole Schafer is my favourite writer.